How to attract 3000 users to this site?

beachange.org is looking for people with maximum diversity of backgrounds (business, engineering, arts, social sciences, healthcare, etc.) to contribute in their own way to changing the world through starting successful social enterprises and generating innovative ideas that have potential to become one.

Why is it a challenge?

Because Be a Change has never happened before and even the concept of Social Entrepreneurship doesn't really exist in Finland yet. Basically, we need to attract a lot of users from scratch.

Whom does the challenge concern?

All Be a Change participants (competitors, other delegates, facilitators, organizers, partners and jury)

Why is it important to combat?

- Without enough users we get neither enough ideas nor enough diverse participants to the camp to reach our goal of starting at least 3 successful social enterprises and generating hundreds of innovative ideas that have potential to become one. The few participants will be disappointed and spread word about it, which will make it even more challenging to promote Be a Change 2009.

- If we get 3000 users to this site, about 300 of them will actively comment and post challenges and ideas. These challenges and ideas will serve as input for the innovation process that is gone through in the agenda at the camp. With well-prepared input, this process can generate innovations that are ready for market. That means that after the camp, much more than three businesses can start. 300 active commentators can also give valuable input for competition teams about their business plan drafts.

- Using the site will also encourage users to apply for the camp. This enables us get 140 delegates with maximum diversity to the camp. Together they can create high-potential innovations and help competitors with making their business plans excellent.

- 3000 people, who are interested in social entrepreneurship, in the same community with experts on world and business issues and companies that want to strive for societal impact is a very powerful tool for changing the world. Who/what are the most important contributors? Those who already have "bought" Be a Change and those with a lot of networks to people who are bored with their job, socially innovative but unable to start a business, searching for a meaning or otherwise potentially interested in social entrepreneurship.