Branding

This is what we talked in Be a Change brand meeting:
We identified words and stories that describe the essence of the event and are attractive for our key target groups: AIESEC alumni, students, people who want to start a business, people who are active in NGOs, partner companies and organizations and media. We listed colours and symbols that reflect the words (I added some that came to my mind when thinking about the stories). These colours and symbols can be used in materials and website. Words and stories can also be used in the messages but it's not necessary - it's enough just to arouse associations with them through the visual image.
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Words
- (social) innovation
- entrepreneurship
- self-development
- (global) networks
- economy of small
- trust
- transparency
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Stories
- Muhammad Yunus
- Robin Hood (using innovation and teamwork to do good for the poor)
- Gandhi / Veikko Hursti (working together for high ideals and guided by common values)
- story about an EBBF member who has first changed him/herself and then changed his/her company and enabled it to work under common values towards doing good for the whole world (should be at www.ebbf.org, but I didn't find when I quickly browsed. Can you give a hint, Janne?)
- SOL Pesulapalvelut (small, uneducated person starting a business which becomes a big company)
- After samurais
- Tsunami relief
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Colours
- Glowy orange (honeyish, a little transparent)
- Green as contrast
(- red, yellow, gold)
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Symbols
- Bee
- Honey comb
- Wing
- Feather
- Leaf
- Water
- (Energy-saving) light bulb
- Giving hand