Marketing material: brochure
I remember a very successful brochure from the time when I was in a theater and we made a production about listening to intuition and how much better place the world would be if everybody did it. We had a brochure with a big text: "WHAT IF YOU WERE JESUS?" and under it small information text. In this context the same idea could be used e.g. with a text "WHAT IF YOU WERE ROBIN HOOD?" Jesus was a person who listened perfectly to his intuition and Robin Hood was a person who innovated and took action with a group to make a change in society. The message in both brochures is that you can be the person in question if you just choose so.

