Marketing messages

This post is aiming to become a checklist of points you want to remember to mention when telling about Be a Change for anybody.

General message:

Be a Change aims to change the world through starting successful social enterprises and generating innovative ideas that have potential to become one.

Targeted messages:

Competition teams:
- Get feedback and advice from experts to your business plan

Delegates outside the competition:
- Give your "excess" business ideas for others to grab
- Get an excellent business idea and find people to work with you

Student delegates:
- Learn by experience how to produce innovations

Partners:
- Become profiled as socially responsible and supporting social entrepreneurship
- New ideas and methods to produce innovations
- Networking with potential clients and partners

Grand Jury:
- Advancing social entrepreneurship

Social entrepreneurs:
- Give your "excess" business ideas for others to grab
- Having a bigger impact on society and learning about different fields through helping new social entrepreneurs succeed
- New ideas for own business

Media:
- A pioneering way to produce innovations, advance entrepreneurship and make an impact on society
- Inspiring people to be socially entrepreneurial

Facilitators:
- Learn by working with professional facilitators
- Experience facilitating experts

AIESEC in Finland:
- Enabling change agent success stories they can use in their own communication
- Attracting more societal impact -oriented new members

AIESEC International:
- Enabling AIESEC alumni become real change agents

OC:
- Personal and professional development
- Doing enjoyable things with a meaningful purpose

Context:

In 2008 AIESEC is celebrating 60 years of activating youth leadership. Since 1948, our members and alumni have provided leadership for a positive impact on society. This year, AIESEC in Finland is enabling more than 400 people to make their impact through three conferences: Be a Change, ACCESS and 60th anniversary celebration.

Be a Change is for AIESEC alumni and other people who want to make their impact through advancing social entrepreneurship. Be a Change participants have opportunity to generate socially relevant innovations and start social enterprises.

ACCESS gathers AIESEC members from universities all over Finland with different study fields. In ACCESS they gain new skills and knowledge, which enables them to make their positive impact on society.

60th anniversary celebration unites Be a Change and ACCESS participants and AIESEC alumni from six decades. Through raising awareness and understanding about how sustainable development and innovation can advance each other, this conference provides participants with both new tools for making their impact and inspiration to use them.